Unique Ideas > Takes Prospects Right to the Sale
No other form of communication comes close to turning exposure to promotion into immediate customer action as the Internet, which allows customers to make purchases immediately after experiencing a promotion.
Prior to the Internet, the most productive call-to-action was through television informercials that encourage viewers to call toll-free phone numbers. However, moving customers from a non-active state (i.e., watching television) to an active state (i.e., picking up the phone to call the number) is not nearly as effective as getting people to click on an Internet ad while they are actively using the Internet.