Unique Ideas > Extreme Target Marketing
The most efficient way for marketers to spend money is to direct spending to those who are most likely to be interested in what the marketer is offering. Unfortunately, efforts to target only customers who have the highest probably of buying has not been easy.
For instance, consider how much money is wasted on television advertisements to people who probably will not buy. Yet the Internet?s unrivaled ability to identify and track customers has greatly improved marketer?s ability to target customers who exhibit the highest potential for purchasing products.