Unique Ideas > What Customers Expect
The Internet is not only becoming the resource of choice for finding information, in the next few years it is also likely to be the expected location where customers can learn about products and make purchases. This is especially the case for customers below the age of 25.
In many countries, nearly all children and young adults have been raised knowing how to use the Internet. Once members of this group dominate home and business purchases they will clearly expect companies to have a strong Internet presence.