Reverse Engineering Search Engine Algorithms
The key to successful search engine
optimisation is the ability to reverse engineer search engine algorithms
to determine which elements are important ranking factors for each individual
search engine. The search engine optimisation process then
involves redeveloping the website’s coding, content and links to include or
enhance the key ranking factors, ensuring that individual pages achieve high
rankings for selected keywords or key phrases.
Search Engine Plurality
Since each search engine uses a different algorithm, incorporating constantly evolving ranking factors, it requires expert search engine optimisation to ensure that high search engine rankings are achieved and maintained across a range of targeted search engines. Optillion’s search engine optimisation campaigns usually target the three major search engines – Google, Yahoo and MSN – which between them carry over 90% of UK search traffic, although other search engines can be targeted if required.