Driving Internet Traffic To Your Website

We focus on 4 areas for driving internet traffic:

1.Pay Per Click Advertising (PPC)
2.Permission-Based Email Marketing
3.Site Targeted Campaigns
4.Search Engine Optimisation (SEO)

Pay Per Click Advertising (PPC)

We strongly recommend that any business interested in driving targeted traffic use PPC on Google and Yahoo, which control about 70% of the search engine traffic.

With PPC you can write an ad and display that ad in front of people who are typing in particular keywords into Google or Yahoo. When they type in the keyword your ad appears and, if the ad uses good direct marketing principles, they will click on the ad and be redirected to your site.

Web Teq specialises in getting the most number of qualified people to click on your PPC ads, at the lowest possible cost. We achieve this by setting up hundreds, sometimes thousands, of PPC ads targeted to the keywords people are typing in.

We also save you money by pre-qualifying people that type in the keyword but who are not interested in what you have to sell. That way, you only pay for people to visit your site who are interested in what you have to sell.

Permission-Based Email Marketing

The commonly quoted statistic in sales is that it takes on average 8 contacts before somebody is comfortable in buying what you have to sell.

The problem with the Internet is that Internet traffic is very 'click happy' which basically means that they are clicking from one page to another with a very short attention span.

Your goal, as a website owner, is to get them to consume as much of your site as possible. The reason being that the more time they spend on your site, the more likely they are to buy what you sell.

One of the best ways to achieve this outcome is to capture their email address when they visit your site. You can do this by offering something of high perceived value, but low cost of production (such as a free report, e-course or discount coupon).

Then, once you have their email address you must contact them on a regular basis to both offer them information of value and to promote your business.

Done correctly, permission-based email marketing can produce a stream of qualified sales leads to your business eager to buy what you sell.

Web Teq specialises in capturing email information from website visitors and writing powerful email marketing messages that compel your readers to become your clients.

Site Targeted Campaigns

The search engines (ie. Google and Yahoo) only cater to a small percentage of the total Internet traffic. There are far more people visiting websites every day than there are people typing in specific searches into Google, Yahoo or other search engines.

This provides a huge opportunity to get your message in front of target prospects by simply advertising on websites which share information or sell products or services which are complimentary to yours.

For example, if you are a mortgage broker you might advertise on real estate websites, or legal websites, or accounting websites etc.

Web Teq specialises in driving targeted leads to your website through targeted advertising campaigns on complimentary websites where your target prospects are visiting.

Search Engine Optimisation (SEO)

SEO simply means placing in the top 10 results for particular keywords searches. For example, if you're a mortgage broker, you would ideally be the number one listing for 'mortgage broker' searches in Google or Yahoo.

SEO is one of the most difficult methods of driving targeted leads to your website because your success is based on your ability to manipulate the search engines.

But SEO can also be the most profitable methods of driving leads because any leads you receive from SEO are free leads. You don't pay a cent for them. Which means that whether you get 10 or 1,000,000 leads from the search engines it won't cost you a cent.

Web Teq specialises in getting your website listed in the top 10 listings of Google and Yahoo. We have successfully achieved these results for other websites in very competitive markets and can do the same for you.

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